GEO (Generative Engine Optimization) is the new frontier of online visibility: being cited and recommended by AI answer engines such as ChatGPT, Perplexity and Gemini, as well as by Google.
During this workshop organised by French Tech Barcelona at Diagonal Vertical, we explored practical ways for a French-speaking company in Barcelona to appear in generative answers: content structure, structured data, presence on sources cited by AI systems and measurement of visibility in LLMs.
A practical format built around real examples for the community’s founders and marketing leaders.