AI, tools and automation: revenue management is saturated with hype. At this gathering at ATRIUM 22@ Business Park, French Tech Barcelona and Charles tested the promises against real-world practice.
The discussion covered what AI really changes in revenue management, which tools deliver on their promises, what remains wishful thinking and how an SME or scale-up can prioritise its automation projects without spreading itself too thin.
A frank discussion informed by concrete examples from Barcelona’s ecosystem.